All casesCase 02

Deal Negotiation & Pricing

Once an influencer is interested, the agent runs pricing and negotiation against the client's rules and the real economics of the deal: expected views, audience geography, the deliverable package, and usage rights, instead of a human eyeballing every offer.

The starting point

Pricing influencer deals is rule-based work that was living in people's heads. Fees are set against expected views and sanity-checked as CPM, not follower counts. Every deal meant someone pulling recent view counts, checking the audience split, and recalculating the same logic by hand.

The packages made it worse. A reel plus three story frames with a link sticker, paid usage rights for four weeks, maybe whitelisting on top. Each part prices differently, and a manager taking 15 to 20 percent moves the number again.

At volume, that breaks. Offers sat unanswered for days, pricing drifted depending on who happened to negotiate, and nobody could say afterwards why one deal closed at twice the CPM of another.

How it works

  1. 01

    Pulls recent views and audience data before the first counter

  2. 02

    Checks geography, views, and exclusivity against the brief

  3. 03

    Computes a target price from the client's CPM and geo split

  4. 04

    Prices every package part: reels, stories, usage, whitelisting

  5. 05

    Declines poor fits politely and on-brand ("maybe next time")

  6. 06

    Negotiates in rounds and concedes only within preset limits

  7. 07

    Logs agreed terms the moment both sides confirm

Edge cases it handles

The manager reopens a closed deal

A deal that was agreed and then comes back with 20 percent on top for usage rights that were never discussed gets repriced from the rate card, not renegotiated from feel.

The price is right but the audience is not

A fair CPM on the wrong geography is still a bad deal. The agent counters with a geo-adjusted rate instead of declining outright, and explains the logic in the reply.

The quote hides the manager's cut

Rates that arrive gross of a 15 to 20 percent management fee, or in a different currency, are normalized before they are compared against the target price.

Claimed views do not match the proof

When the story views in the screenshot do not support the quoted rate, the agent reprices on the verified numbers and shows the maths in the thread.

The deal stalls after a counter

One follow-up, then the deal is parked and reported. Deals that drag past about three weeks rarely close on price, so the agent stops burning time on them.

The ask is above the walk-away line

Anything outside the client's limits goes straight to a human with the full negotiation history attached. The agent never freelances past its rules.

Connected tools

Google Sheetsrate card, margin rules, and influencer data
Communication agenthands off interested influencers with full history
Instagramaudience and view data behind every counter
HubSpotdeal records and agreed terms
Gmailwhere the negotiation threads run
Google Docsclient briefs with target CPM and geo rules
Slackflags deals outside the limits

What runs autonomously

The agent handles

  • Checking every influencer against the client brief
  • Computing target and walk-away prices per deal
  • Declining poor fits politely
  • Countering on price through multiple rounds
  • Normalizing quotes across currencies and manager fees
  • Logging agreed terms into the deal record

The team keeps

  • Setting the rules, budgets, and walk-away points
  • Deals that fall outside the defined limits
  • Partnership terms that go beyond a single campaign

What it saves

Consistent, rule-based pricing on every deal without a human recalculating geo-adjusted CPM each time. Protects the agency's margin automatically.

Every deal is priced the same way, on the same logic, at any volume. The agency's spend optimization stops depending on who is at the keyboard.

And offers get answered in minutes instead of sitting for days, which is often the difference between closing a creator inside the posting window and losing the slot.

More cases

Case 03Media Plan CreationCase 04Lead Monitoring & Outreach Sync

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